Target TOTAL STRANGERS as a priority, with your web marketing messages. Make a deliberate point of using a WIDE variety of marketing formats (video/audio, images, PDFs etc) and relentlessly propagate them via different web based channels and platforms.

Like I tell all the members of my Web Marketing for CEOs club, it’s ALWAYS BEST to focus attention – primarily – on marketing to TOTAL STRANGERS, if you really want to give yourself the best possible chances of success in generating sales leads.

When those who are not strangers to your brand then signup, THAT would just be the icing on the cake.

But this is NOT to say you should ignore those who already know you.

No. They also offer useful value. For instance, you can test your network of contacts (who are therefore NOT strangers to you) that fit your target audience profile, to gauge their quality as “potential clients”/ “prospects”.

How?

By creating customized marketing messages, brimming with obvious benefits, which you then offer them with mouthwatering concessions and bonuses to sign up for your solutions.

Their responses to such offers that you come up with, can actually help YOU “test” and “tweak” your offers to get better results when you reach out to TOTAL STRANGERS.

And THAT (i.e. marketing to TOTAL STRANGERS as a priority) is what you need to do, to GROW your network.

These are people who NEED your solutions but currently have NO idea you exist.

When your marketing makes them discover you, they will come to you HUNGRY to get full details of how to access your solution. And they would be just as eager to make the required investment to sign up and get it!

Your best clients will often come from among this group of TOTAL STRANGERS. They will come willing to trust your expertise and accept your guidance. And they will concede that the remuneration you request is worth the value you offer.

Those are the kinds of clients every brand owner NEEDS to make his/her business not just grow, but also prosper!

That’s why your marketing campaigns MUST – as a priority – focus on finding, attracting and recruiting TOTAL STRANGERS!

Email your WhatsApp Number and Name to wm4ceos@tksola.com for details of how to join my Web Marketing for CEOs Club and get Low Cost, High Quality, Response Generating Web Marketing Content On-Demand (24/7 if you want it) to boost your business marketing reach and impact.