This 2014 article I published on my blog, features a hypothetical case of Rekiya, a chartered accountant, who left her salary job after 15 years, and launched her own consulting outfit. But after 6 months finding client business was tough.

She contacted friends, relatives, former colleagues and associates, but as always happens, people may know and like you.

However, if they do not have a “felt-need” for what you offer, they are unlikely to buy from you! They wish you well and so will try to be nice. But they may not respond with the interest that a total stranger in actual need of your solution will.

If Rekiya was a friend of mine, the experience based ideas I share in this article are some of what I would suggest to her.

Click HERE to download a PDF version of this 2nd April 2014 article you can read offline.