“Because its purpose is to create a customer, the business enterprise has two – and only these two – basic functions: marketing and innovation. Marketing and Innovation produce results. All the others are costs” – Peter Drucker
“The ideas, concepts and strategies I advocate for adoption in this report are based on proven practice and NOT textbook theory. In fact, the case study and specific analogies used are based on real-life activities that I personally partook in over a period of six years, as a manager in a large blue-chip multinational brewing company” – Tayo K. Solagbade
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